Archive for 16 Şub 2008

Dear. Mr.Foss, CEO of Pepsi Bottling Group,
PBG Executives, Officers,

I am writing regarding the promotional campaign conducted by your company’s Turkish branch “Goster duygularini” (show your feelings).

In this campaign, participation conditions include as the ineligible entries, female pictures bearing “turban” along with those bearing gun, or other pictures found objectionable in terms of public morality.

I, like the millions of Muslims in Turkey, 99.8% of whose population is Muslim, find this particularly insulting for a least but not limited to the following reasons:

1)This is in clear violation of the PBG’s “Worldwide Code of Conduct”. This is particularly appalling considering the fact that it is coming from a consumer goods firm, whose customer base includes all segments of the society and who prides itself in respecting diversity and the values of the societies constituting their customers.

2) This is in clear violation of the laws of the Republic of Turkey which have specific legal prohibitions against discrimination in trade or public services, on the basis of the religious beliefs of the public, which in turn, again in violation of the Code of Conduct for PBG.

3)70% of Turkish women wear headscarves (or “turban” as referred to by the certain staunchly secularist politicians to impart negative connotation thereto). That segment, and their families corresponds to roughly 70% of your customer base. Declaring such segment ineligible to participate in a promotional campaign, is tantamount to saying to them, “don’t buy our products; we don’t want your money”.


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